Image

Connected TV

Advertising


Image

Connected TV

Advertising


Connected TV

Advertising
Image

Finally: The Laser Focus of Geo-fencing Joined with Connected TV Advertising

Budget constraints have kept many of the midsize companies from advertising on TV and cable networks. Companies who still advertise on traditional TV are seeing their audience consuming video content more and more online. So everything is changing rapidly. These are exciting times. It is now possible for those with and without massive TV budgets to connect with their audiences through Connected TV & Over The Top Devices.  Recently, advertising-minded businesses have been using geofencing marketing in a localized way — where they target consumers in precise areas. 

We have new avenues to reach people where they are — not where they used to be!  Even better, we have the data to track ROI : a non-skippable video ad that powers engagement between advertisers and their audience — a selected group of specific consumers who engage deeply with their content.


62 million American “cord-cutters” (that number is skyrocketing) are now accessible only via Connected TV and digital channels. You could have guessed this was the case, right? We've been moving in this direction for years. Connected TV (CTV) & OTT is a programmatic advertising platform to reach digital TV streamers with the kind of precision from all your other campaign efforts: in-market audiences, demographic profiles, offline affinity groups, and behavior-centric approaches.

Over 1300 Input Variables: Demographics/Social Trends/Psychographic Indicators.

Let's get specific: when we use words like 'precision' and 'localized,' we mean the uncanny ability to know exactly who you are talking to, what matters to them, and how you will delight them. The goal of digital marketing, after all, is to have your target audience exclaim 'thank you for finding me!'

Marrying CTV advertising with geofencing, and selecting from over 1,300 input variables means High-Octane can address the targets you most need to find — the populations that most need to become your lifetime customers. You can reach them. We can help you get loud and go fast.

Why You Need Connected TV/OTT Advertising

In 2019, advertisers have access to the most advanced solution in the marketplace. Remember, we see 90% view rates for commercials playing on connected devices —AND, connected viewers tend to be a more engaged consumer. As always, High-Octane can measure foot traffic to a brick and mortar shop - that's never been a problem. But new pathways keep opening up to our clients.

We're excited by what is possible today.  OTT/CTV capabilities really expand the game and allow us to capitalize on new opportunities. Check out these three methods of finding the right person with the right message right when they need you.

Finally: The Laser Focus of Geofencing Joined with Connected TV Advertising

Budget constraints have kept many of the midsize companies from advertising on TV and cable networks. Companies who still advertise on traditional TV are seeing their audience consuming video content more and more online. So everything is changing rapidly. These are exciting times. It is now possible for those with and without massive TV budgets to connect with their audiences through Connected TV & Over The Top Devices.  Recently, advertising-minded businesses have been using geofencing marketing in a localized way — where they target consumers in precise areas. 

We have new avenues to reach people where they are — not where they used to be!  Even better, we have the data to track ROI.

A non-skippable video ad that powers engagement between advertisers and their audience — a selected group of specific consumers who engage deeply with their content.

62 million American “cord-cutters” (that number is skyrocketing) are now accessible only via Connected TV and digital channels. You could have guessed this was the case, right? We've been moving in this direction for years. Connected TV (CTV) & OTT is a programmatic advertising platform to reach digital TV streamers with the kind of precision from all your other campaign efforts: in-market audiences, demographic profiles, offline affinity groups, and behavior-centric approaches.

Over 1300 Input Variables: Demographics/Social Trends/Psychographic Indicators.

Let's get specific: when we use words like 'precision' and 'localized,' we mean the uncanny ability to know exactly who you are talking to, what matters to them, and how you will delight them. The goal of digital marketing, after all, is to have your target audience exclaim 'thank you for finding me!

Marrying CTV Advertising with geofencing, and selecting from over 1,300 input variables means High-Octane can address the targets you most need to find — the populations that most need to become your lifetime customers. You can reach them. We can help you get loud and go fast.

Why You Need Connected TV/OTT Advertising

In 2019, advertisers have access to the most advanced solution in the marketplace. Remember, we see 90% view rates for commercials playing on connected devices —AND, connected viewers tend to be a more engaged consumer. As always, High-Octane can measure foot traffic to a brick and mortar shop - that's never been a problem. But new pathways keep opening up to our clients.

We're excited by what is possible today.  OTT/CTV capabilities really expand the game and allow us to capitalize on new opportunities. Check out these three methods of finding the right person with the right message right when they need you.

 

ONE: Demographic inputs tell the tale, and different combinations of variables yield surprising results.  We always refine the mix to increase performance and find your ideal audience. 

TWO: Targeting audiences with search words, online activity, and localized contexts brings the OTT/CTV strategy to the point of conversion. 

THREE: Using GPS data, we find local addresses/households that match your offerings to deliver OTT/CTV ads with unmatched precision and scale. 


Image

ONE: Demographic inputs tell the tale, and different combinations of variables yield surprising results.  We always refine the mix to increase performance and find your ideal audience. 

TWO: Targeting audiences with search words, online activity, and localized contexts brings the OTT/CTV strategy to the point of conversion. 

THREE: Using GPS data, we find local addresses/households that match your offerings to deliver OTT/CTV ads with unmatched precision and scale. 


Image
 

Outrageous Precision

Targeting based on plat lines data from property tax and publicized land survey information maximizes the precision of campaigns. We have been hitting at 90% Match Rate.

Far More Productive Than IP Targeting

Geofenced OTT campaigns yield a 90% match rate - an impressive data point. .

Scalable

We can target up to 950K physical household and business addresses per campaign.

Multiple Creative Formats Available

Our clients can utilize static image ads, produced video content, and OTT (i.e., Roku, firestick, sling, etc.) campaigns with geofenced addresses.

Track  Your Foot Traffic Data

Specific zones can be established with geo-fenced properties to track foot traffic rates increases to the advertiser’s location.  Foot traffic data is a very helpful metric to determine how the marketing mix is performing.

A non-skippable content approach and format that powers engagement between advertisers and their audience - a selected group of specific consumers who engage deeply with their content.

We design for and customize to target specific screen sizes.

We engage the video consuming audience that traditional TV commercials couldn’t possibly reach. We’re proud of this strategic ability, and we’ve seen great success for our clients.

Video ads (full access to an inventory) embed pre-roll, mid-roll, and post-roll within streamed content on the targeted screens.

Stream your content on devices made by

Image

Stream your content on programming from these production 

Image